Why Your Startup Needs an Outsourced CFO?

Why Your Startup Needs an Outsourced CFO?

Why Your Startup Needs an Outsourced CFO?

Owning a business is a common goal, but many startups and small businesses struggle due to inadequate financial management. Nearly 1 in 5 U.S. businesses fail within the first year, and almost half don’t survive beyond five years, often due to cash flow issues and difficulties securing capital.

Hiring an in-house CFO can be costly for small businesses focusing on growth. Outsourced CFO services have become a practical solution, providing affordable access to high-level financial insights. These services have grown popular recently, but entrepreneurs need to know what they are, when they need them, and what criteria to consider when choosing a provider.

What is an Outsourced CFO?

An outsourced CFO, also known as a fractional CFO, delivers the same skill set as an in-house hire but on a contractual basis. The individual overseeing your startup’s finances operates as a contractor rather than a full-time employee.

Opting for an outsourced CFO service proves to be an excellent choice for those who cannot currently afford a full-time CFO. The benefits and services they offer outweigh the cost of hiring a full-time CFO, often making it a more cost-effective option.

Contrary to the belief that CFOs are exclusively for larger, revenue-generating businesses, the right CFO can bring substantial value to any business, regardless of its size.

Similar to a regular CFO, an outsourced CFO provides financial, business, and accounting services and advice to your startup. In essence, an outsourced CFO performs the same functions as a full-time CFO.

What are outsourced CFO services?

Before selecting the right outsourced CFO services, it’s important to understand their role and offerings. A Chief Financial Officer (CFO) is a key player in a company’s financial department, responsible for overseeing financial activities, data management, analysis, and reporting. Outsourced CFOs are skilled financial experts who provide their services on a part-time or contractual basis, functioning as strategic financial consultants for businesses.

These services extend beyond individual consultants. They can be provided by firms with a team of experienced CFOs or through software applications powered by machine learning. The advent of technology and the COVID-19 pandemic have also given rise to virtual CFOs, who operate remotely, reducing general and administrative expenses.

“Outsourced CFO services” is a broad term that covers fractional and contract CFO services, among others. Some outsourced CFOs may also offer controller services, further extending their range of financial management solutions. Understanding these various aspects is crucial in choosing the right service for your business.

Below is a list of some of the most common types of outsourced CFO services that founders may benefit from:

What are the standard outsourcing CFO services for startups

Financial Reporting

Outsourced CFOs provide vital financial reporting for startups, offering a detailed view of the company’s financial health. These reports include balance sheets, income statements, and cash flow statements, which detail assets, liabilities, revenues, costs, expenses, and cash movements.

If a startup’s net profit margin is lower than average, a CFO may suggest cost reductions or pricing strategy reviews. Beyond report preparation, CFOs also interpret the data, providing valuable insights to help drive growth and profitability.

For instance, a CFO might prepare a report that reveals a startup’s net profit margin is lower than the industry average, indicating a need for cost reduction or pricing strategy review.

Financial Projections

Outsourced CFOs provide startups with financial projections, estimating future revenues, expenses, and profitability. These projections, based on current data and market trends, serve as a roadmap for the company’s financial future, guiding strategic decisions and helping secure investor funding. They also help identify potential challenges and opportunities, allowing startups to take proactive measures or capitalize on expected growth.

For example, a CFO might project that a tech startup will reach profitability in three years based on current growth rates and market trends.

Budget Planning and Cash Flow Management

Budget planning and cash flow management are critical components of financial health for any startup. Financial experts, such as outsourced CFOs or financial advisors, can provide invaluable assistance in these areas.

These professionals use their expertise to help startups understand where their money is coming from, where it’s going, and how it’s being invested. They assist in creating effective budgets that align with the company’s goals and financial capabilities.

For example, a CFO could help a new e-commerce business establish a budget that prioritizes marketing spend to drive customer acquisition, while ensuring operational costs are covered.

Outsourced CFOs excel in managing cash flows, helping startups track financial inflows and outflows for stability and growth. They advise on cash flow forecasting, budgeting, cost reduction, and profit maximization. Additionally, they guide startups in resource management, focusing on sales, net profit, and implementing effective practices.

Business Strategy

Outsourced CFOs play an essential role in shaping a startup’s business strategy, providing strategic financial leadership that goes beyond simple number crunching. They offer insights on pricing strategies, such as suggesting a freemium model to increase user base and revenue for a software startup. Furthermore, they guide market expansion strategies, advising on when and how to venture into new markets based on financial analyses and market trends.

Additionally, outsourced CFOs aid in setting sales targets and benchmarking marketing initiatives. Their proficiency in analyzing financial data enables them to set realistic sales objectives and assess the effectiveness of marketing strategies.

They also participate in forecasting and planning, equipping startups with necessary data for informed decision-making. This includes cash flow forecasts to financial projections, helping the startup navigate potential challenges and capitalize on opportunities.

Unit Economics

In a more general context, unit economics pertains to the fundamental operational and financial aspects of a particular business activity. It plays a pivotal role in assessing the profitability of SaaS (Software as a Service) companies by examining key factors such as subscription pricing, Customer Acquisition Costs (CAC), and Lifetime Value (LTV).

Engaging outsourced CFO services can be instrumental in overseeing and analyzing these metrics, providing valuable support in monitoring the unit economics of your business model.

Risk Mitigation and Crisis Control

Risk is an inherent aspect of business, and failing to identify risks promptly can lead to the rapid downfall of a company experiencing growth. Outsourced CFOs possess extensive knowledge across various markets, industries, and products, enabling them to pinpoint and mitigate crucial risks arising from internal operations, financial management, or external factors.

Moreover, outsourced CFOs serve as a vital defense line, preventing significant financial harm to the organization. They actively monitor and manage risk elements like strategic risks, shifts in government regulations, and the broader economic landscape.

Cost Reduction

They scrutinize the company’s expenses to identify potential cost-saving opportunities without compromising product or service quality. For example, a CFO might suggest an IT startup switch to more cost-effective cloud services or renegotiate vendor contracts to reduce operational costs.

Raising Capital

Utilizing Outsourced CFO services is often driven by the need for fundraising, a complex and time-intensive endeavor for many small companies. Outsourced CFO services can streamline the capital-raising process, aiding in the preparation of essential documents, slides, and financial models for investor meetings. Moreover, these professionals can provide valuable assistance by leveraging their network of investors, potentially introducing new fundraising opportunities that might have eluded your independent efforts.

Beyond fundraising support, an outsourced CFO is equipped to thoroughly research and analyze your financial standing, formulate business strategies, and contribute to negotiation processes. This comprehensive approach ensures that you are well-equipped and prepared to navigate the challenges of capital raising.

Why Do You Need Outsourced CFO Services?

Outsourced CFO services can be an invaluable asset for businesses of all sizes, especially for startups and small to medium-sized enterprises (SMEs). Here are several reasons why an outsourced CFO can be a game-changer for your startup:


Opting for an outsourced CFO is often a more cost-effective choice for many businesses, especially when compared to the high costs of a full-time CFO. This is particularly beneficial for growing or small enterprises, as the savings can be reinvested into business expansion.

Outsourcing can significantly cut direct costs like salary and benefits, as well as indirect expenses such as office space and amenities.

For example, a fractional CFO company offers the expertise of a seasoned CFO, yet you only pay for the time they work on your business. Conversely, an in-house CFO incurs extra costs like recruitment fees, benefits, payroll taxes, insurance, bonuses, mandatory retirement account contributions, severance pay, office space, and other overhead expenses. These additional expenses can strain startups and small companies, potentially impeding their growth. Therefore, outsourcing the CFO role can be a financially sensible decision, allowing access to top-tier financial expertise without the substantial costs tied to a full-time executive role.

Interim CFO Services

During transitional periods in your business such as mergers, acquisitions, or significant growth phases, stability is key. An outsourced CFO can provide this stability by stepping in on an interim basis. They not only oversee the financial management of your company but also ensure a smooth transition during these crucial times. They can help navigate through the complexities of these transitions, ensuring all financial aspects are handled correctly and efficiently.

Experienced CFO

Outsourced CFO service providers usually boast a team of highly experienced and skilled CFOs who have garnered experience across various industries. This diverse experience can invigorate your business with a fresh perspective, strategic financial planning, and proven financial management techniques. They bring their wealth of knowledge and insights to your business, helping you make informed decisions and driving your business toward success.

Unbiased Insights

One of the key advantages of an outsourced CFO is their ability to provide unbiased, objective financial advice. They have no vested interest in your company, which allows them to challenge existing assumptions, identify inefficiencies, and suggest improvements without being influenced by internal politics or personal biases. This objectivity can lead to more effective decision-making processes and improved financial performance.

Fast Results

With their extensive experience and expertise, an outsourced CFO can quickly identify issues and implement solutions. They can expedite financial reporting, budgeting, cash flow management, and other financial functions that might take longer with an in-house team. Their ability to deliver fast results can help your business address financial challenges promptly and stay ahead in the competitive business environment.

Time and Focus

By outsourcing CFO services, you free up valuable time for you and your team to focus on what you do best – growing your business. Instead of spending time managing financial tasks, you can concentrate on your core competencies, whether it’s product development, marketing, sales, or customer service. This focus can lead to increased productivity and business growth.

When Do You Need Outsourced CFO Services?

While there’s no hard and fast rule about when to hire an outsourced CFO, some signs indicate it might be time. If you’re spending too much time managing your finances, struggling with cash flow, or preparing for a fundraising round, it might be time to consider outsourced CFO services. Similarly, if you’re planning for rapid growth or an exit event, an outsourced CFO can provide valuable guidance and support.


In the world of startups, every dollar counts. An outsourced CFO offers a cost-effective solution for managing your startup’s finances, allowing you to access high-level financial expertise without the expense of a full-time hire. As your startup grows, so will its financial complexity. An outsourced CFO can help navigate this complexity, providing strategic financial management that drives your startup’s success.

Picture of Jennifer Tierney

Jennifer Tierney

Jennifer comes from a discipline of Operations, including Finance and Technology. Having worked in operational and financial management for more than fifteen years, Jen has a distinct set of skills and is known for complex analysis of operations, finance, and technology to improve core business strategies.

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